Time flies, and a new chapter unfolds. Recently, the MonkeyKing Annual Summary Conference and 2026 Annual Plan Launch Conference were grandly held. All colleagues gathered together to review the struggle course of the past year and blueprint the development plan for the new year. With the theme of "Unite to Overcome Difficulties, Seek Innovation for Sustainable Development", the conference further unified ideas, consolidated consensus, and injected new impetus into the high-quality development of MonkeyKing.
Looking back on the past year, facing the complex and volatile market environment and industry transformation challenges, all employees of MonkeyKing adhered to the core values of Integrity, Altruism, Innovation, and Self-Criticism, worked together with one heart and one mind, forged ahead with determination, and delivered a hard-won performance report. In terms of operation, adhering to the market-oriented strategy and the concept of integrity-based operation, the company accurately grasped changes in market demand. It not only successfully settled on the Alibaba International Station online platform, leveraging its multilingual services and global traffic advantages to expand overseas markets, but also achieved steady growth in annual operating income, continuous improvement in the market share of core businesses, successfully developed multiple emerging regional markets, and doubled the number of strategic partners, building a win-win ecosystem with an altruistic mindset. In the field of innovation, closely following the value of innovation, the company increased R&D investment, set up a special technical research team, successfully held the Sapphire Lens Film Launch Conference, and launched a sapphire lens film product integrating cutting-edge technology and Guochao elements. This product has been widely recognized by the market for its high light transmittance and scratch-resistant advantages; it applied for multiple patents throughout the year, and the proportion of new product sales revenue increased significantly, laying a solid technical foundation for fulfilling the vision of "becoming the world's top brand of high-end protective films" and further enhancing core competitiveness. In terms of internal management, the pace of digital transformation was accelerated, and the new-generation management system was fully launched, realizing the whole-process collaboration of R&D, production, supply, and sales, and greatly improving work efficiency; at the same time, with a self-critical attitude, the company organized senior management teams to study the "Strategic Execution System" course overseas, deeply understanding the core philosophy of "Strategy should be decided in one battle, and execution should be uncompromising", promoting the improvement of talent training and incentive mechanisms, and organizing dozens of professional training sessions, which continuously enhanced the professional quality and combat effectiveness of the team.
While affirming the achievements, the conference objectively analyzed the existing deficiencies with a clear self-critical awareness: the market competitiveness of some business segments needs to be improved, and the transformation efficiency of innovation achievements needs to be further accelerated; the depth of digital transformation is insufficient, and there are still efficiency bottlenecks in some links; the reserve of high-end professional talents is insufficient, which cannot fully match the development needs of the company's march towards the world's top brand of high-end protective films. In response to these problems, the conference clearly proposed to focus on the vision, base on the values, and make key breakthroughs and targeted solutions in 2026.
Centering on the vision of "becoming the world's top brand of high-end protective films" and the mission of "striving for the confidence in Chinese culture", combined with the core values, the conference systematically deployed four key tasks for 2026.
First, strengthen market development and accurately layout new tracks. Upholding the concept of altruism, we will deepen the operation of Alibaba International Station online, use the platform's AI tools to optimize product display and customer docking efficiency, and at the same time use big data models to insight into market demand, deepen the core regional markets, increase the expansion of emerging business areas, integrate excellent Chinese cultural elements into the promotion of high-end protective film products, cultivate new consumption scenarios such as cultural tourism and digitalization, not only expand the market boundary, but also fulfill the cultural mission, and create new growth points.Second, deepen innovation-driven development and accelerate the transformation of achievements. Based on the sapphire lens film products, we will continue to focus on the value of innovation to increase R&D investment, focus on key areas such as AI+ and digital transformation, improve the innovation incentive mechanism, promote the in-depth integration of technological innovation and market demand, improve the landing efficiency of innovation achievements, and help build a high-end brand.Third, optimize internal management, improve quality, efficiency and reduce costs. With a self-critical spirit, we will continue to optimize the management system, transform the knowledge learned from the "Strategic Execution System" course into management practice, promote the full-factor and whole-life-cycle cost control, further improve the digital management system, break down the data barriers between departments, and improve the level of refined management; at the same time, adhere to the bottom line of integrity and practice compliance culture, and build a solid bottom line of risk prevention and control.Fourth, strengthen talent construction and consolidate the foundation for development. Upholding an altruistic mindset, we will broaden the channels for introducing talents, focusing on recruiting high-end technical and management talents; promote the organizational refresh concept in the "Strategic Execution System", improve the hierarchical and classified training system, integrate the cultivation of values into the whole process of talent training, build a clear career development channel, stimulate the internal motivation of the team, and provide talent support for the fulfillment of the mission and vision.
At the end of the conference, the company's person in charge issued a mobilization call: "2026 is a year full of opportunities and challenges, and it is also a crucial year for MonkeyKing to fulfill the mission of 'striving for the confidence in Chinese culture' and move towards the vision of 'becoming the world's top brand of high-end protective films'. All colleagues should adhere to the core values of Integrity, Altruism, Innovation, and Self-Criticism, take a fighting attitude of 'starting with a decisive battle and starting with a sprint', focus on goals, work solidly, and write a new chapter of high-quality development for MonkeyKing with firm confidence, pragmatic style and innovative measures, allowing Chinese culture to go global through our high-end products."
The holding of this conference has clarified the development direction and consolidated the forging ahead power for MonkeyKing. Looking forward to 2026, all MonkeyKing people will move forward with more enthusiasm and high spirits, unite as one, forge ahead steadily, and stride forward towards the new development goals.
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